A company will sell for what it is worth. Maybe; maybe not.
Sometimes it might sell for much more than its value; other times, unfortunately, it might sell for much less (particularly if you do not have professional assistance). Thus, price and value sometimes do not match.
One thing is for sure, if you do not know the value of your business, you will have no idea if the price you are getting is a poor, fair or awesome deal. Obviously, the more information you have at the negotiation table, the better position you will be in to exit on your terms.
If interested in receiving an independent, objective opinion of value, let’s talk.